Flower Farming

This luxe gown fashioned of florals from Johnny's cut-flower trial grounds is designed by our flower product manager, Hillary Alger, and modeled by our trial manager, Joy Longfellow, in a full embrace of the spirit of American Flowers Week.

American Flowers Week promotes domestic flowers and foliage in the marketplace, inspiring professionals and consumers alike. Here's a glimpse into the process whereby Johnny's flower team partnered with floral designer Rayne Grace Hoke on an interpretation of the late-summer gown — botanical couture for the goddess of the harvest.

See our checklist of must-have characteristics for an easy cut-flower garden. Here are three of the easiest, most reliable and productive cut flowers to get you started.

How long should cut flowers last in the vase? Read about the 5 key factors that influence vase life, so you understand how make your cut flower arrangements last longer, from the Flower Research & Trialing team at Johnny's Selected Seeds.

Learn about 3 popular options for creating a regional wholesale flower hub: • Legal Cooperative • Multi-Owner LLC • For-Profit Wholesale Business. There are many variations on these three themes, but here is what several members who have forged locally-grown marketing hubs have to say about the basic tenets and appeal of each model.

Here are Lisa Ziegler's 5 recommended "Cool Flowers" — cold-tolerant hardy annuals for overwintering and shoulder-season growing for the earliest possible blooms in spring.

Slow Flowers maven Debra Prinzing forecasts 5 industry trends on emergent floriculture themes and topics. From subtle to seismic, color to climate, here's what's on the hive mind of thought-leaders in floral design, flower farming, and related creative professions.

What are the best practices and systems for harvesting and post-harvest handling of flowers, herbs, and foliages before they leave the field and workshop, to safeguard that quality? This survey of 5 specialty cut-flower growers distills the collective and cumulative wisdom of three-quarters of a century of farming and selling flowers, from the Slow Flowers community.

Cut Flower Kit – Growing Guide for Market Growers. Growing beautiful blooms is a sure way to attract new customers and grow your business. In this kit, we featured proven varieties of cosmos, sunflowers, and zinnias. Varieties include: A) Sunflowers, 1000 seed ea. of Sunbright (F1), Sunrich Orange (F1), ProCut Orange (F1). B) Cosmos: 1/2 oz seeds of Versailles Mix. C) Zinnia: 1 oz seeds of Giant Dahlia Flowered Mix. (Please note: Varieties subject to change.) Also included: The Basics of Cut Flower Growing for Profit; Growing Instructions; Sample Planting Guide.

A sample cutting-garden design for a 10'x13' rectangular plot, sufficient to accommodate our Easy Cut-Flower Garden Set. Don't need the set? No sweat — the Planner & Map can be used on their own, to spark your imagination and get you sowing! For larger garden plots, apply the same design principles and plant spacing, but increase the number of plants to fit your garden space.

Follow our Easy Cut-Flower Garden Planner to produce your own cut flowers throughout the summer! Our Easy Cut-Flower Garden Set for Growers new to Flowers includes 11 easy-to-grow varieties for the home cutting garden. The accompanying guide includes: • A list of the primary elements of bouquets and the set's components. • Tips for Planning Your Garden Bed. • Sowing & Growing Basics. • Harvest & Handling Recommendations. • Bouquet Design Tips, with 3 Bouquet Recipes from Johnny's Flower Product Manager, Hillary Alger.

For experienced vegetable farmers looking to expand into commercial cut-flower production, as well as the more casual—yet entrepreneurial—gardener exploring ways to create a tidy income stream on the side, these personal narratives from expert farmers around the nation introduce our top-15 choices for getting started in cut flowers. Remember to take notes as you create your seed lists!